Forbesʼ “Most Powerful Women in Sports” and CEO of Flywheel Sports

Executive, activist, entrepreneur. Sarah is a high-energy combination of disruptive leader and fitness fanatic. As CEO of Flywheel Sports, she is currently leading the transformation of business through digital content and services.

Sarah became an internationally recognised re-inventor of brands as global president of the $5Bn sports brand GATORADE, where she successfully repositioned and turned around business, subsequently reinvented the luxury fitness company Equinox.

She is sought for her expertise in innovation and brand reinvention, health & fitness, inspiring human performance, and turned her passion into a career. Listen to her advise on building great teams and working towards your own success.

Sarah, the EXTREME YOU advocate will unleash all that is distinctive and relevant about yourself into everything you do!


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